The Velvara Hair Ritual begins with a massage.
It's not an aesthetic choice. It's a scientific choice.
In January 2016, researchers from Kitasato University
in Japan published a study in the journal ePlasty
that has become a global reference in the field of hair.
The experiment:
9 participants performed a standardized 4-minute scalp
massage daily for 24 weeks.
Results after 6 months:
→ Hair thickness increased by +24%
→ Activation of growth genes: NOGGIN, BMP4, SMAD4
→ Reduction of genes linked to hair loss: IL6
How does it work?
The mechanical pressure exerted on the scalp
activates dermal papilla cells — the same
cells that Harvard identified as responsible
for regrowth via GAS6. This mechanical stimulation
triggers a genetic cascade favorable to growth
and improves local microcirculation.
The Velvara Hair Ritual integrates this science with
72 massage teeth, 5 intensity levels, and
a 10-minute timer — to ensure
the right pressure, the necessary duration,
and the regularity that makes all the difference.
4 minutes are enough according to science.
Velvara gives you 10.
📚 Source: Koyama T. et al., Kitasato University
ePlasty, January 2016
https://pubmed.ncbi.nlm.nih.gov/26904154